What The Faction Model…..Isn’t


It is important to emphasize that The Faction Model is simply a business model for the fitness industry.  The Faction Model is not a training method, programming system or promoter of any particular style of exercise or training.  The Model is a means of effectively delivering the training methods and exercises that you choose to implement at your facility.

There is a massive array of different beliefs, methodologies, styles and programs that can effectively and legitimately help people reach and achieve their desired goals.  We do not promote or endorse any of them.  While the book and this site may use examples that include specific exercises or programs, it is simply a means of demonstration.


Additionally, we do not believe The Faction Model is the perfect model for every facility.  There are a number of different business models in the fitness industry that have certainly proven to be massively effective for years.  We are simply proving an additional option that, we believe, provides consumers with a higher level of value than what is commonly available.


Finally, The Faction Model does not claim to make personal training & coaching obsolete.  A highly qualified and experience trainer that is continuously keeping up to date on the latest research and findings is incredibly valuable.  However, in my experience and time in this industry, I have found this to be less than 10% of the total population of personal trainers and they are very expensive.  Furthermore, most people do not truly need that level of training and coaching to achieve their personal goals.  Typically an individual will do quite well with some structured programming that fits their goals and level of fitness, coaches and trainers that can teach them technique and oversee their execution, someone who can make basic modifications and substitutions to acomodate injuries or inabilities and some motivation.  I know this may sound like personal training to some….. but The Faction Model has proven otherwise.


What is The Faction Model?

The Faction Model allows a fitness facility to provide members with affordable training and programming that fits their specific goals, level of fitness and schedule without the constraints and pricing of personal training.

In short, this is done in by creating a number of in-house programs that address the different goals and abilities of a facility’s membership base.  The members are then divided and placed into the program that most accurately fits their personal fitness profile.  During the facility’s hours of operation, there will always be at least one coach present that is familiar with all of the programs that are currently being offered.  As members enter the facility, the coach(es) will guide them through their daily training, as needed.  There are no fixed class starting/ending times and no personally assigned coaches.

This method has been proven to increase membership, membership retention, member satisfaction and facility revenue while drastically decreasing the scheduling and fluctuation issues associated with personal training.  The value for the member is obvious; they are getting virtually all the benefits of personal training at a price that is much closer to a regular gym membership.

While simple in theory, the brief description above doesn’t even begin to describe the actual implementation or management of The Faction Model. With 7 years of trial and error under our belt, we have compiled all that we have learned and opted to make our business model available to the fitness industry.  In the Summer of 2015, we will begin to distribute the details and our experiences through our book and training seminars.  Please check back often or follow us on social media to stay informed.

A Modern Approach to Group Fitness

The Faction Model is a modern business model that addresses the demands of our service economy.  By capitalizing on the shortcomings of the general fitness and personal training industries, The Faction Model allows coaches and facilities to provide virtually  all of the benefits of personal training at a much lower and more sustainable rate.  The Faction Model is a proven model that will become the industry standard.

Book will be available for purchase

Summer 2015

The Faction Model Book - Lucas G Irwin